Ecolens Brand +
Package Design [2024]

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LocationMelbourne-Naarm
[AUS]

SectorOphthalmic
Pharmaceutical

ServiceBrand  Identity
Industrial Design
Package DesignEcolens is a conceptual sustainable contact lens brand addressing the impact of single-use lenses and packaging. Positioned in the ophthalmic sector, it promotes ecological responsibility and conscious consumption for environmentally minded consumers.

Delivered is a full visual identity and sustainable packaging system, replacing plastic blister packs with biodegradable and recyclable materials. The result is a unified brand that reimagines vision care through lifecycle thinking, usability, and waste reduction.

[01] Brand Identity

Logo Gridwork +
Clearspace The Ecolens logo, built on a circular grid, combines the form of an eye and a leaf to symbolise vision and sustainability with clarity and balance.

Colour
Palette The Ecolens colour palette pairs Bright Cerulean for trust, Atlantis Green for environmental values, Blue Whale for contrast, and White for refinement and readability.

Typography The Poppins typeface, applied across all touchpoints, provides a clean, contemporary system that is approachable, professional, and well-suited to healthcare contexts.

[02] Industrial Design

Concept
Sketches Three early packaging concepts were explored through sketches and paper models: a plastic blister with foil seal and sleeve, a cardboard dispenser with bio-based packs, and a sheet-style pack in a rigid shell. Each concept balanced a combination of protection, usability, and sustainability while testing branding with natural dye printing, validating sustainable materials before refined prototypes.

Prototyping

A corrugated cardboard prototype was built to test the functionality of the dispenser. Opening and closing tabs proved effective for refilling and dispensing, resulting in a secure package.

[03] Package Design

3D Renders

The renders highlight Ecolens’ practical and sustainable design. Its compact rectangular form maximises efficiency in storage and transport, reducing spatial waste and carbon footprint. Vibrant colour, clear text, and balanced visuals reinforce retail appeal, while the dispensing system is shown through bottom access tabs and top refill tabs, illustrating usability, refillability, and lifecycle across filled and empty states.   

Dieline

The dieline details the cardboard box, divider, and lens packs with cut/fold lines and a 15 mm bleed. Minimal soy-based ink and selective colour enhance sustainability, while natural cardboard provides a clean finish. Folded dimensions are 1500 mm (H) x 1000 mm (W) x 500 mm (D), with medical information, recycling instructions, and colour-coded panels included for clarity and accessibility.

Interactive
3D Tools Interactive features allow users to compare Solid Viewport Shading with fully rendered models, or spin the 3D package to view material detail and structural form dynamically.